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At office, at home, at the local club, everywhere and everyday, we are hooked on to the Internet. Everyday, millions of people are going through websites and, therefore, one can safely conclude that the Internet and online medium is the most frequently used of all kinds of media. And it is due to this reason that advertising photography for online medium is being discussed here.

Almost every website has graphics and pictures. Pictures are an integral part of most of the templates used in web designing and layout of web sites. The pictures used in websites, if we trace backwards, were first formed in the camera of advertising photographer. And it is there that the original and basic picture was shot. Then with the help of different tools that come with different designer tools, the pictures were modified and uploaded into the websites.

This kind of photography is known as advertising photography for online medium. Advertising photography plays a vital role in building a website and making them attractive and interesting. Even in a website where content is all that matters and pictures have minimal role to play, a suitable picture placed in a well-defined layout gives a distinct importance to the content written. It augments the latter's look and feel.

This brings us to another important role that it plays in websites. A germane picture gives credibility to the content written. It gives a look and feel to not just the written material, but also to the website as a whole. And in turn, the credibility is extended to the organisation or person who owns the website. This is particularly helpful in case of commercial sites. Therefore, it is very important to have good advertising photography for a website.

About The Author: Jack White is a specialist in Advertising photography and other kinds of photography. He has worked in close coordination with many an expert commercial photographer of UK and other countries. In his works he is presenting some of his observation on the role of commercial photographer in advertising photography.